Pre/Post Launch Assessment
- Identify key drivers & barriers for the brand launch
- Assess market dynamics & competitive landscape
- Understand the impact of brand launch in the market
Brand Health Tracking
- Determine Brand equity
- Analyze brand perception vis-Ã -vis competition
- Identify key brand elements including sales effectiveness that
drive the equity
C-SAT Measurement
- Determine Level of Satisfaction, including the determinants
- Understand competitor analysis of similar determinants
- Know the areas of short term & long-term improvements
Market Entry & Estimation Studies
- Deep dive into market dynamics in terms of existing players, competitiveness, shares, etc.
- Understand Market Attractiveness, Market Readiness,
Target Audience, Adoption, reach et al
- Know the overall size of market & shares to expect post-launch
Usage & Attitude Studies
- Evaluate the reasons for brand performance/non-performance
- Identify growth enablers & barriers
- Understand the need gap & current satisfaction level
Concept Testing
- Assess acceptance of the new product(s)
- Measure important evaluation parameters
- Understand brand adoption to use & its positioning
Corporate Reputation / Employee Satisfaction Measurement
- Determine the satisfaction level of internal stakeholders
- Assess NPS Scores
- Understand expectations from management
Market Segmentation & Profiling
- Identify profiles & segments of customers/ prospects
- Understand the nature of each segment – attitude, beliefs, behaviors et al
- Create a targeted marketing strategy
Ad/Visual-Aid Testing
- Assess the impact of proposed Ad/Communication
- Message Effectiveness & its Impact
- Improvise communication strategy
Pricing Studies
- Determine the optimal price point for the new product(s)
- Assess price correction for an existing product
- Conduct revenue analysis after price revision
Patient Journey
- Assess the journey of patients from symptom eruption to the current stage
- Identify barriers for the delay in treatment or reaching out to the key specialty for disease management.
- Â Determine the diagnosis & treatment plan, pain points, need gaps at various stages
Disclaimer: Effective April 1, 2024, Velocity MR (VMR) is fully merged with its parent brand, Markelytics, and all VMR offerings will now be delivered under the Markelytics brand.
