Priya brings a rich experience of more than 12 years in the healthcare sector, specializing in primary market research, business insights & corporate strategy. She has a proven credential in handling studies in various healthcare verticals, including Pharma, MedTech, Hospitals, Diagnostics, Animal Health, et al.
Priya has enriched her experience in executing a variety of market research studies such as Market assessment studies, Usage, and attitude studies, Brand perception mapping/tracking, Concept evaluation studies, Pricing studies, Market sizing, et al. Deft in handling qualitative and quantitative studies, she is passionate about ensuring clients are always delighted through the meaningful and strategic insights delivered to them.
Her experience has been with some of the leading agencies such as Ipsos and Kantar, and she has joined Velocity MR to setup Velocity Healthcare, the Healthcare focussed full-service research arm of Velocity MR.
Priya’s excellence in this niche sector comes from a focussed academic career, starting with a bachelor’s in Microbiology followed by an MBA in Pharma Management. She stays in Mumbai with her family.