Hrituparna Mandal is the senior manager at Velocity Healthcare, the healthcare-focused new-age insights brand of Markelytics. She is responsible for driving growth across the healthcare unit of the company & her primary role involves managing healthcare projects and ensuring the delivery of actionable insights to solve business objectives.

Prior to her current role, Hrituparna spent over 6 years in the Healthcare Market Research domain. She began her career with Ipsos Healthcare and soon moved to IQVIA as a part of their Primary Intelligence team in 2019. She is involved in various primary research projects for local, regional, and multi-country studies, both qualitative & quantitative, for Healthcare & Pharmaceutical companies.

She has experience in a number of healthcare categories with a specialization in Pharmaceuticals, Consumer Health, OTC, Diagnostics & MedTech & across various types of studies like Brand Tracking, Concept checks, Usage & Attitude studies, Pricing Research, Communication Research, Segmentation, Positioning research, etc.

Hrituparna holds a bachelor’s degree in Pharmacy along with an MBA from Narsee Monjee Institute of Management Studies (Pharmaceutical technology & Healthcare Management), Mumbai.