The Fast Moving Consumer Goods (FMCG) sector is the fourth largest industry in India. Growing awareness, easier access and changing lifestyles are key growth drivers for the sector. In the last few years, the FMCG market has grown at a faster pace in rural India compared to urban India. Increase in disposable incomes coupled with relatively low penetration levels in rural India offers attractive opportunities for the growth of this sector.

Why Velocity MR?

Velocity MR provides its clients with the ability to reach both urban and rural markets with relative ease.

In this digital world, organizations are forced to change their strategies in quick time to ensure they do not lose their customers’ patronage. The methodologies adopted by Velocity MR is powered by technology, which adds speed and accuracy & hence fast and reliable research insights.

Cumulative Experience:

150+ Years

Clients Served:


Studies Completed:


Average Timelines:

1-2 Weeks

*In the last 12 months

Disclaimer: Effective April 1, 2024, Velocity MR (VMR) is fully merged with its parent brand, Markelytics, and all VMR offerings will now be delivered under the Markelytics brand.

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Bigger for Better

Announcing complete operational integration of Velocity MR, the full-service arm of global research organization Markelytics Solutions, to its parent brand, Markelytics.

Explore our unified offerings & capabilities.

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