OTC Pharmaceuticals Market in India

A research study to understand the OTC medication landscape & the factors driving the consumption of these medications

Research Background & Objectives

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Dive deeper into the triggers that prompt usage of OTC medicines and their typical outcomes

Triggers for the usage of OTC medicines
Most common illnesses for which OTC medicines are purchased
The typical outcome of consumption of over-the-counter medicines

What Insights will this Research Report Unearth?

OTC Consumer Journey of Indians'
Indians' beliefs & attitudes toward OTC drugs

OTC Consumer Journey of Indians'

OTC Consumer Journey of Indians’

Reasons for not seeing a doctor
Information gathered before purchasing OTC medicine
Factors most influencing OTC medicine brand purchase
Top brand names for top 5 illnesses
Mode of purchase of OTC medications and interaction with a pharmacist
Duration to which OTC medicines are consumed & key influencing factors

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Indians' beliefs & attitudes toward OTC drugs

Indians’ beliefs & attitudes toward OTC drugs

Most resonating beliefs about OTC medicines
Benefits of OTC medicines
Drawbacks of OTC medicines
Frequency for purchase of OTC medicine in last 3 months
Common illnesses for which OTC medicine is purchased
Access to the preferred doctor

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Illustrative Output

Strategize and find new niches & opportunities to remain confident in your OTC business with in-depth insights

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