The pan-India study Part-II presents the relative change in perception & preferences towards vaccination w.r.t the time when vaccination drive had just started in India (Jan/Feb 2021) vs current (May 2021)
Velocity Healthcare conducted a pan-India study amidst the covid second way to understand & access India's perception towards getting vaccinated. This survey was conducted to draw the difference & gauge the relative changes in perception & preferences towards vaccination concerning when the previous study (Part-I) was conducted, when vaccination drive was started (Jan/Feb 2021) v/s current (May 2021)
The study covered North (Delhi, Indore, Jaipur, Chandigarh, Amritsar), South (Bangalore, Chennai, Hyderabad, Vizag), East (Kolkata, Lucknow, Patna, Varanasi, Bhubaneshwar, Guwahati), West (Ahmedabad, Mumbai, Pune, Nagpur, Surat, Vadodara) targeting the age group of more than 18 years of salaried, self-employed professionals, businessmen/industrialists, freelancer/part-time, homemaker/retired/unemployed with the health conditions of healthy adults, suffering from cardiac issues, diabetes, cardiac+diabetes & suffering from chronic diseases.
In addition to discovering vaccination brand perceptions among Indians, the study focused on readiness towards getting vaccinated, preference towards covid-19 vaccination brands, motivators for getting vaccinated.
Have a look at some of the interesting actionable insights you'll get from this survey –
- Assessing price perception for a per dose of a vaccine shot
- Preference towards vaccination set-up
- Preference towards getting vaccinated through a digital healthcare provider & more
Download the report to put these insights into action.