RESEARCH OBJECTIVES

For each consumer segment/buyer group of the sunscreen product, following will be evaluated

◉ Attitude and behavior towards usage of sunscreen product’s

◉ Depth of awareness and knowledge that each segment possess

◉ Brand usage dynamics amongst different segments of consumers

WHAT WILL THIS REPORT UNEARTH?

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Consumer Skin Type

Whether the users are suffering from any skin disorder
- If YES, which one?
- Duration of their skin problem
Understanding the skin type of users

Category Usage Dynamic

Key triggers/reasons for using sunscreen products
Key benefits of using sunscreen products
Key influencers of using sunscreen products (e.g. dermatologist, friends, online sources, etc.)

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Current Brand Usage

Most commonly used brands by each of the consumer segment
Satisfaction level on the brand used and reasons for dissatisfaction, if any
Type of sunscreen products amongst consumers (chemical vs. physical type)
Format, SPF, PA, Ingredients of the sunscreen brand used

Knowledge & Awareness Level

Key aspects evaluated by the consumers before buying the sunscreen
- Online reviews, Advertisements
- Price
- Ingredients, SPF, PA, etc.
Level of importance of the key parameters that finally influences the purchase of sunscreen
Gauging product related awareness and knowledge on
- Ingredients
- SPF (Sun Protection Factor) content
- PA (Protection Grade of UVA) content

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Discontinuation & Expectations

Discontinuations of any sunscreen brand, reasons for discontinuation
Key expectations from a sunscreen product

ILLUSTRATIVE OUTPUT

For each consumer segment/buyer group of the sunscreen product, following will be evaluated

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