Consumer Skin Type
- Whether the users are suffering from any skin disorder
- If YES, which one?
- Duration of their skin problem
- Understanding the skin type of users
Category Usage Dynamic
- Key triggers/reasons for using sunscreen products
- Key benefits of using sunscreen products
- Key influencers of using sunscreen products (e.g. dermatologist, friends, online sources, etc.)
Current Brand Usage
- Most commonly used brands by each of the consumer segment
- Satisfaction level on the brand used and reasons for dissatisfaction, if any
- Type of sunscreen products amongst consumers (chemical vs. physical type)
- Format, SPF, PA, Ingredients of the sunscreen brand used
Knowledge & Awareness Level
- Key aspects evaluated by the consumers before buying the sunscreen
- Online reviews, Advertisements
- Price
- Ingredients, SPF, PA, etc.
- Level of importance of the key parameters that finally influences the purchase of sunscreen
- Gauging product related awareness and knowledge on
- Ingredients
- SPF (Sun Protection Factor) content
- PA (Protection Grade of UVA) content
Discontinuation & Expectations
- Discontinuations of any sunscreen brand, reasons for discontinuation
- Key expectations from a sunscreen product
