Understand the concept for name testing of a multi-specialty surgery clinic

The brand name is just like a bucket that, over time, you want to fill with goodwill & revenue. The importance of a brand name in today’s business environment is inundated with numerous competitors and evolving disruptors. It is a crucial marketing variable, so businesses should avoid choosing bad, difficult, or hard-to-remember names.  

Selecting the right name for your brand helps you in brand positioning, goodwill & sales. What are the most critical consumer motivations related to brand name testing? What motives and perceptions drive this process? How is each of the major competitive brand names perceived? What do competitive brand names communicate? What should be the communication objectives for the new brand name?  

To know all of this, Velocity Healthcare researched to test a name for a new concept related to a multi-specialty surgery clinic that has the highest preference among the respondents and the reasons for their preference. This testing was performed on the following parameters: 

  • Association/Suitability
  • Likeability
  • Relevance
  • Persuasiveness
  • Easy to recall
  • Uniqueness

Download the case study to find out the exciting insights for name-testing of the multi-specialty surgery clinic.

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    Disclaimer: Effective April 1, 2024, Velocity MR (VMR) is fully merged with its parent brand, Markelytics, and all VMR offerings will now be delivered under the Markelytics brand.

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