With the world evolving and adapting to the emerging trends, the Pharmaceutical market too started to evolve slowly. By merging digital and pharmacy together, we now have e-pharmacy, an online drugstore that delivers medicines to your doorsteps. While the conventional ‘brick and mortar’ pharmaceutical stores are still preferred by older generations, e-pharmacy is slowly taking the center stage to reduce the need gap of the market. These platforms have increased the convenience of the consumers resulting in a rise in demand for this model across the world. In spite of being at its nascent stage, it is slowly gaining momentum in India.
Here is a study that was conducted on behalf of a client who wanted to assess the brand salience, and usage of e-pharmacies in India. According to the study, over 76% of the respondents said they buy medicines online every 6 months.
In this study, we cover crucial areas such as
- Online medicine consumer purchase behavior
- Importance Vs Performance of an e-pharmacy brand
- Awareness, purchase & consideration of online medicine
Download the case study to know more about e-pharmacy.