Assessing the Brand Saliency and Usage for E-Pharmacy

With the world evolving and adapting to the emerging trends, the Pharmaceutical market too started to evolve slowly. By merging digital and pharmacy together, we now have e-pharmacy, an online drugstore that delivers medicines to your doorsteps. While the conventional ‘brick and mortar’ pharmaceutical stores are still preferred by older generations, e-pharmacy is slowly taking the center stage to reduce the need gap of the market. These platforms have increased the convenience of the consumers resulting in a rise in demand for this model across the world. In spite of being at its nascent stage, it is slowly gaining momentum in India.

Here is a study that was conducted on behalf of a client who wanted to assess the brand salience, and usage of e-pharmacies in India. According to the study, over 76% of the respondents said they buy medicines online every 6 months.

In this study, we cover crucial areas such as

  1. Online medicine consumer purchase behavior
  2. Importance Vs Performance of an e-pharmacy brand
  3. Awareness, purchase & consideration of online medicine

Download the case study to know more about e-pharmacy.

    Please fill in the details below:

    Disclaimer: Effective April 1, 2024, Velocity MR (VMR) is fully merged with its parent brand, Markelytics, and all VMR offerings will now be delivered under the Markelytics brand.

    Start typing and press Enter to search

    Shopping Cart

    Bigger for Better

    Announcing complete operational integration of Velocity MR, the full-service arm of global research organization Markelytics Solutions, to its parent brand, Markelytics.

    Explore our unified offerings & capabilities.

    Click here

    This will close in 60 seconds